Planners go online
Sealcorp Holdings says on-line transactions by financial advisers will grow five-fold over the next two years.
Sealcorp Holdings says on-line transactions by financial advisers will grow five-fold over the next two years.
The St George Bank subsidiary says that less than 10 per cent of transactions are undertaken on-line by the almost 1500 financial advisers who subscribe to its adviserNET system.
It expects this will rise to 50 per cent by 2001.
"The strong adoption of web technology by Australians is forcing financial advisers to radically change their strategy in dealing with clients, finding ways to maintain a personal relationship in a seemingly 'cold' on-line environment," says Des Harvey, director of Sealcorp subsidiary Asgard.
The major benefits of on-line services in the master trust or managed investments sectors include providing greatly improved back-office, transaction, reporting and administrative functions,
freeing up the time and resources of financial advisers to provide value-added services, additional superannuation and savings advice, he says.
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