Perpetual restructures adviser distribution division

platforms/australian-equities/global-equities/money-management/

25 June 2008
| By Kathy Rockwell |

Perpetual has restructured its adviser distribution division to include teams of sales specialists that will sit inside each of the asset manager’s four business units.

The new structure will initially comprise 14 sales specialists, eight within the structured products and platforms unit and the rest within the Australian equities, global equities and income and multi sector units.

Set to begin operating on Tuesday, the teams will report to the general manager of sales in each unit, assisting with the sales strategy, sales plan and sales support needed for the products in each unit.

In turn, the teams will be supported by Perpetual’s existing 41-member external adviser distribution division, headed up general manager Damian Crowley.

Crowley told Money Management yesterday that his division would help the sales specialist teams by segmenting the market, so they know who they should be talking to.

“Each of the sales specialist teams will retain a focus on the asset class of their unit, giving us internally more technical resources and specialists in their products to be able to service advisers.”

The new structure would not result in any change from an external client’s point of view, as clients will still have one point of contact and we will liaise with the internal team, Crowley said.

He said the rules of engagement between the external and new internal departments would be finalised next week, but that his division would retain the client focus and understanding of their business.

Meanwhile, Crowley also said Perpetual would be increasing the number of options available on its WealthFocus platform by “about 10” from 68 during a review in September.

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