OneVue rebrands
OneVue has undertaken a rebrand which it claims is aimed at positioning the firm as a fund services specialist and a wholesale provider of SMSF, retail super and digital member-based solutions
The firm officially launched its new public website and company logo over the weekend to communicate its suite of platform and fund services, which OneVue chief executive Connie Mckeage said was much broader than in previous years.
"While our adviser platform has always been one of our flagship services, our operations have encompassed a much broader range of solutions for quite some time," Mckeage said.
OneVue's capabilities have been expanded through the recent acquisitions of Computershare's unit registry and the super trustee MAP Funds Management in February, effectively broadening the firm's value proposition and client base.
"We help businesses, whether they be in financial services or otherwise, to provide their clients and members with an end-to-end investment experience that comprises superior transaction, administration and reporting capabilities," Mckeage said.
Mckeage said OneVue worked closely with industry players from advisers and accountants, to retail and member organisations, fund managers, custodians and trustees.
Mckeage said that while each service and client segment created a valuable opportunity for the company, the interplay between the respective channels was what created the greatest value.
"To give one example of this, there are obvious synergies between us being a foundation member of the ASX's new managed funds service and that two of our key client segments comprise fund managers and those working with self-directed investors," she said.
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