The non-existent ‘nirvana’ of a total practice solution
It will take time for technology to be able to cope with the complex needs of financial advice, meaning outsourcing will remain the dominant option for advice practices looking to reduce their workload.
Many firms were using outsourcing firms to carry out administrative tasks for them and research had shown the ability to delegate compliance and legislatives tasks away to focus on high-value tasks was the key for a thriving business.
While services existed such as Xplan, many advisers found it difficult to integrate technology into all the various parts of the business.
David Carney, founder of Virtual Business Partners, said: “There is a race between technology and outsourcing and technology will win eventually but it will still take some time yet. Technology options exists but it is fragmented so outsourcing will work for now.
“Every firm has their own ways of doing things, even within the same license, and the nirvana of a total practice solution doesn’t exist yet.
“No financial plan is fixed in stone, it gets out of date and needs updating regularly and software struggles to deal with all the different parts of the process.”
He said most firms who used the VBP services opted to use them on an ongoing basis to fulfill tasks such as paraplanning and administration which allowed them to focus on high-value tasks such as dealing with clients.
Regarding technology and robo-advice, Carney said there would be a place for it but mostly for people with smaller sums of money.
“That’s not to say some software can’t handle it but for people with any substantial amount of money will want to deal with a human being. For smaller amounts of money, you might see the advent of a robo-adviser strategy,” he said.
“My opinion is the banks will re-enter the marketplace in this space in an appropriate period of time. They have their advice models which they have developed over the last 20 years and they will not want to be kicked out, they are not going to want to leave that marketplace.”
AUTHOR
Laura Dew
Recommended for you
Money Management examines the share price of financial advice licensees over one year to 31 March, with M&A actions in the final quarter having a positive effect for two licensees.
A $3.5 million settlement for victims of Melissa Caddick has been approved by the Federal Court following an initial agreement last December.
The Reserve Bank of Australia has delivered its first rate decision since the introduction of a new board structure last month.
Digital advice provider Otivo has launched an interactive tool, powered by artificial intelligence and Otivo’s own advice engine, to help answer client questions.
