Mortgage brokers turn planners out of AdviserBlue

Software compliance mortgage mortgage choice financial advisers financial planning group dealer group

29 June 2005
| By Zoe Fielding |

Former Tower national sales manager Norman Howe and Mortgage Choice franchisee Mathew Holland have established a new financial planning group, AdviserBlue.

Howe has spent the past six month working closely with Holland, who owns seven Mortgage Choice franchises in Sydney’s Gladesville area, in training 11 mortgage brokers from Holland’s businesses to be PS 146-compliant financial advisers.

Howe said the financial advisers now work independently in their own businesses as part of the AdviserBlue group.

“They have an adviser partnering agreement with AdviserBlue…Mortgage Choice encourages introductions to appropriate third parties and we would see ourselves as being one of those,” he said.

Howe said AdviserBlue would provide joint marketing and other services with a revenue sharing model based on that of Holland’s Mortgage Choice operation.

The planning group has appointed Securitor as its dealer group. Securitor will provide training, compliance, software, research and other associated services.

AdviserBlue will use Asgard as its preferred platform for all new clients.

“We have chosen to partner with Securitor because of its size and resources and the flexibility of its model, which allows us to operate as an independent business while benefiting form their strength and depth,” Howe said.

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