MLC improves AdviserOnline and MyClient websites
MLC has introduced additional online functionality to what it describes as its “new-look” client and financial adviser websites.
The revamped sites – MLC AdviserOnline and MyClient - are accessed through mlc.com.au and are focused on action rather than content.
The company said the site navigation had been significantly enhanced, with the result that it now only takes a maximum of three clicks to complete a task.
MLC MasterKey general manager Dean Thomas said a strong online offering was crucial to any platform, and MLC wanted to give its clients and financial advisers a better online experience.
“These new secure sites are easier to use and are action-oriented to support financial advisers with their day-to-day business needs and client conversations,” he said.
“We’re also excited about the time financial advisers and their support staff will save on administration by using MLC AdviserOnline,” Thomas said.
He said this would help improve their business efficiency and free up more time that could be spent adding value to clients.
Recommended for you
Sequoia Financial Group has announced it is selling off its Informed Investor subsidiary which it acquired in April 2022.
Wealth Data has examined which advice business model has seen the most growth since the start of the year including those that offer holistic advice.
Research conducted by Elixir Consulting and Lonsec has quantified the efficiency gains of using managed accounts in financial advice practices in hours per week saved.
With only one-quarter of advice practices actively seeking feedback from clients, the Financial Advice Association Australia has emphasised why this is a critical tool for client retention.
