Macquarie looking for planning firm insights


Macquarie has joined the growing list of companies trying to get a gauge on the evolving shape of the financial planning industry and the degree to which it is converging with accounting.
The company has announced the launch of its inaugural Macquarie Accounting and Financial Services benchmarking survey and is offering inducements for financial planning and accounting firms to participate.
According to Macquarie Wealth Management division director, David Clatworthy, the survey is intended to allow practices to benchmark themselves against their peers on a range of measures, such as fees, remuneration structures and retention strategies.
"The survey will closely look at key themes and emerging trends across the accounting and financial services industries, such as leading drivers of business performance, how clients are being charged, remuneration and staff retention," he said.
The survey is being conducted for Macquarie by a market research provider, with Macquarie giving undertaking that survey responses will be treated confidentially and only used for the purpose for which they were provided.
However, it also states that the information may be used by Macquarie to contact participants to provide them "with results and insights specific to your practice".
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