Lonsec pushes into adviser market with cloud solution
Lonsec Stockbroking has signalled a push into the adviser market, partnering with GBST to offer financial advisers a cloud-based practice management tool to manage whole-of-client net wealth.
The white label FrontOffice solution will allow advisers to recreate contract notes, access a client's trading history and complete transaction, and create business intelligence reporting.
The tool also has bulk email facilities where advisors can "search and dispatch" to clients based on pre-determined profiles.
"Lonsec is focusing more on new technology and tailored products to provide financial planners with an advantage," CEO John Murray said.
"Our end goal is to provide our clients with one platform that consolidates the many desktops that planners currently use. Lonsec FrontOffice is a significant step on this journey."
Murray said the solution aggregates all of the account data at the client level, giving advisers an overview of their total active orders in the market.
Lonsec Stockbroking hired Ian Aspinall in December as head of business development, who will work with dealer groups and independent financial advisers to roll out the tool to their practices.
The solution will work alongside Lonsec's research capability and combine with the newly acquired iRate technology.
AUTHOR
Malavika Santhebennur
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