Lonsdale offers new business advice program

In an effort to reinvigorate its practices amid dismal market conditions, Lonsdale Financial Group is launching a new program to its adviser network.

Offering a new client service, pricing and segmentation program, Lonsdale is providing a business manager to work with practices in a “hands-on approach” that will ensure they each have “a specifically structured program that matches its client profile and business culture”.

“We feel it’s really important to reinvest heavily in our network when times are tough. It makes sense to put in the time and effort now to reinvigorate practices and work on their practice management skills,” said Mario Modica, chief executive, Lonsdale.

The service is aimed at helping financial planners maximise service and pricing based on an analysis of their client base.

Lonsdale’s practice management division, Catalyst Strategic Consulting, will present modules at state-based forums, which will be followed by a personal visit to each practice from a business manager.

“This module is unique in the way it has been established with an emphasis on identifying ‘real value’ versus transactional clients,” Modica said.

“The module goes back to basics, working through multiple components, including a unique segmentation approach, creating a specific client value proposition and tailored service packages that are accurately priced to ensure profits are generated.”

Lonsdale Financial Group is a wholly owned subsidiary of DKN Financial Group. The modules will also be available for DKN self-licensed practices.