Ipac equity partner rebrands

chief-executive/

13 July 2011
| By Chris Kennedy |
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Adelaide-based ipac equity partner firm Portfolio Planning Solutions has rebranded as ipac south australia.

The firm became an equity partner in 2006 and in the past five years has grown its funds under advice from $420 million to $1 billion. Adviser numbers have increased from six to 17 and staff numbers from 25 to 40 in the same period, largely due to four major acquisitions in that time, according to ipac.

Following those recent acquisitions the practice would now focus on organic growth, said ipac south australia executive chairman Lou Delfos (pictured).

The rebrand would allow the practice to take advantage of ipac’s national presence, leveraging its capabilities in areas such as marketing, he said.

Ipac chief executive Neil Swindells said the group was thrilled that Portfolio Planning Solutions had chosen to use the Ipac brand in South Australia, describing the move as a natural progression of the relationship.

“We are very open to the idea of Equity Partners using the ipac brand when the principals want to do so,” he said. “To have the ipac name on their door reflects our confidence in the quality of the team and the excellent service they provide to clients.”

The equity partner program provides an effective way for ipac to enter new markets through an established local practice, he said.

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