Insignia partners with data fintech
Insignia Financial has announced a partnership with fintech Personetics to deepen personalisation, tailor information and create new user experiences for consumers who do not receive advice.
The firm said its ambition was to provide financial wellbeing for all Australians, including by giving them the skills and knowledge to make informed and effective decisions concerning their financial resources to reach their goals.
Renato Mota, chief executive of Insignia, said: “Consumer financial wellbeing is dependent on a continuum of support – from a basic household budget to comprehensive financial advice. We see a tremendous opportunity to improve the lives of Australians by making help, guidance and advice more accessible and affordable. There is a clear need for bold thinking and more innovative solutions to complement traditional advice models.
“Our ClientFirst approach is the perspective of our business by the client from the outside-in. ClientFirst has enabled us to unearth the universal need of the client: ‘understand me, look after me, secure my future’.”
David Sosna, CEO and co-founder of Personetics said, “As a global leader in financial data-driven personalisation for financial services, Personetics is excited to partner with forward-thinking organisations like Insignia Financial to provide important personalised insights.
“Working together, we are creating a future where clients have better visibility of their finances and receive personalised support and guidance in everyday life to achieve their financial goals and enjoy a sense of financial wellbeing throughout life – not just at retirement.”
AUTHOR
Laura Dew
Recommended for you
ASIC has released the results of its first adviser exam to be held in 2025, with 241 candidates attempting the test.
Quarterly Wealth Data analysis has uncovered positive improvements in financial adviser numbers compared with losses in the prior corresponding period.
Holding portfolios that are too complex or personalised can be a detractor for acquirers of financial advice firms as they require too much effort to maintain post-acquisition.
As the financial advice profession continues to wait on further DBFO legislation, industry commentators have encouraged advisers to act now in driving practice efficiency.
