ING businesses become OnePath
ANZ has announced the new name to replace ING as the name and brand for its specialist funds management and life insurance businesses in Australia and New Zealand – OnePath.
The name change has been announced by ANZ chief executive, Philip Chronican who said the introduction of the OnePath name and brand was an element in the group’s growth strategy in the wealth market.
The group said the new name and branding exercise represented the first step in a communications program targeting existing intermediaries and customers ahead of the public launch of the OnePath brand later in the year.
ANZ has a licence to use the ING brand until November.
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