Industry funds deny they are anti-advice

industry super network industry superannuation funds commissions financial advice industry industry funds financial advisers chief executive

24 August 2007
| By Mike Taylor |

The Industry Super Network representing industry superannuation funds has hit back at claims that it is anti-financial advice, claiming the problem is not advice but the confusion that exists between advice and sales functions.

The executive manager of the Industry Super Network, David Whiteley, denied claims by the chief executive of ING, Paul Bedbrook, this week that industry superannuation funds had advertised that people should not seek advice.

“To suggest this is incorrect and deliberately misleading,” he said. “The problem is not advice, but the fact that confusion between advisory and sales functions continues to plague the industry,” he said.

Bedbrook earlier this week used an address to the Association of Superannuation Funds of Australia to claim, “those who put financial advisers down do a disservice to the industry and the investing public”.

Whiteley said standards needed to be raised in the financial advice industry so a client’s best interest was put ahead of sales commissions and denied that the industry funds’ compare the pair campaign was anti-advice.

“The compare the pair campaign is a great exercise in consumer advocacy that will continue into the future,” he said.

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