Ignition Wealth launches robo-advice platform
Ignition Wealth has launched its robo-advice platform to allow customers to do more data entry and administration, and free up advisers' time.
The technology solution ‘Teams' is designed to support accounting, advisory, and administration businesses as they adopt automated financial advice.
Commenting, Ignition Wealth chief technology officer, Mike Giles said as the wealth industry had traditionally been heavily paper based, the first opportunity was to bring those processes, including buying and selling of stocks and reporting, into an online experience.
"We looked at how to mimic the more mundane areas of data capture, to allow the customer to do more of the data entry and administration, and free the advisers' time up for evaluating and giving advice," he said.
"Through working with our industry superfund clients over the past six years we have learnt the importance of making tools and calculators easy for our partners to embed into their existing sites."
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