Ignition Wealth and APP Securities partner for digital advice offering


Clients of Australian stockbroking and investment banking firm APP Securities will receive mobile-first digital advice solutions for fund and investment decisions, with the firm today announcing its partnership with robo-adviser and platform provider, Ignition Wealth.
The advice solution would enable APP Securities’ clients to use multicurrency and multilingual technology provided by Ignition Wealth to complete risk assessments, accept diversified portfolios, fund, invest, execute trades, and communicate with a broker via a messaging system.
APP Securities chief operating officer, Adam Joseph said the mobile-first solution was in keeping with client expectations.
“In 2017 our clients expect to be able to manage every aspect of their lives from their mobile phones. -the Ignition Wealth solution allows us to provide our clients with world class digital financial advice, from the palm of their hands,” he said.
Ignition Wealth head of sales and marketing, Richard Liverpool confirmed the provider had sought to enter the Australian stockbroking market through a digital financial advice partnership.
The solution would be available to APP Securities clients within Australia.
Recommended for you
A financial advice firm has been penalised $11 million in the Federal Court for providing ‘cookie cutter advice’ to its clients and breaching conflicted remuneration rules.
Insignia Financial has experienced total quarterly net outflows of $1.8 billion as a result of client rebalancing, while its multi-asset flows halved from the prior quarter.
Prime Financial is looking to shed its “sleeping giant” reputation with larger M&A transactions going forward, having agreed to acquire research firm Lincoln Indicators.
An affiliate of Pinnacle Investment Management has expanded its reach with a London office as the fund manager seeks to grow its overseas distribution into the UK and Europe.