GWM and IOOF keep losing advisers
GWM Adviser Services topped the list in terms of the largest net loss of adviser roles after another 12 roles were removed this week and after the loss of five roles last week, according to HFS Consulting data.
At the same time, two of IOOF’s associated groups saw nine people in adviser roles leave.
These groups were Financial Services Partners and Godfrey Pembroke which saw their adviser headcount reduced by five and four roles, respectively, while AMP-backed Charter Financial Planning saw the second largest weekly losses at six.
“This means that combined MLC/IOOF Group is now beginning to challenge AMP Group for most losses, with MLC/IOOF combined loss sitting at -222 and AMP Group at -253,” HFS director Colin Williams said.
Source: HFS Consulting
According to Williams, during this busy week in terms of adviser movement and the first full week of reporting, as a result of everyone getting back to work, the actual number of advisers further dropped to 20,616, but it was worth to remember that there were also close to 90 new appointments made, 85 switches and four new provisional advisers roles were added.
In total, this week 43 licensees had a net gain of adviser roles and 47 licensees had a net loss of adviser roles. At the same time, new licensees commenced for a total of nine adviser roles and three licensees effectively closed for the loss of six adviser roles.
“Wealth Trail Pty Ltd who traded under the name of Freedom Finance Australia (FFA) gained nine roles and now has 23 adviser roles,” Williams said.
“22 of the roles have come in the last 3 months. FFA appear to have formed alliances with various licensees and are now consolidating under one main licensee of Wealth Trail.”
Count Financial saw the arrival of six new roles, mostly from Godfrey Pembroke, and GWP Financial Services (Grange Wealth Advisors) gained five advisers, with the majority coming across from Bridges Financial Services, taking their total to six.
Following this, Futuro gained four new roles, mostly at the expense of AMP-owned Hillross Financial Services.
Recommended for you
HUB24 has taken an equity stake in Finura Group’s digital arm to accelerate the development of its SaaS platform, triggering the separation of Finura’s advisory business.
Coastal Advice Group has announced a rebrand to mark the next phase of the firm as it pushes to hit a target of 15 acquisitions in FY25-26, expanding its national reach across Australia.
Despite the advent of new advice technologies which promise to streamline the adviser-client relationship, research by Praemium and CoreData has found the trust and human relationship is most valued by clients.
The FAAA has written to over 2,000 affected members to warn them of the upcoming education deadline with the organisation warning the numbers yet to meet the requirements are “very, very high” with just six weeks to go.

