Good results for Macquarie broking
Information sourced from IRESS Market Data has revealed Macquarie Financial Services’ retail full service stockbroking led its competition for the majority of last year.
The data showed that for nine months during 2006, Macquarie was significantly ahead of its competitors.
Macquarie Equities also led for 10 of the past 12 months as the major retail broker for options volumes.
Macquarie Financial Services head Peter Coleman said this didn’t mean the group underestimated its competition.
“We are competing for clients against some very large broking houses,” he said.
“In a market like the one we have experienced during the past 12 months, differentiating ourselves from organisations that offer a similar service could be difficult.
“That is why we chose to offer a broader service.
“During the past two years we have taken a microscope to our business, found out what each of our individual clients considers to be important, and we have acted on that information.”
Coleman said this meant providing clients with individually tailored services, giving them access to broader information and meeting all of their investment needs.
“We offer the personalised service levels of a boutique broking house combined with the deal flow and research capability of Australia’s leading investment bank,” he said.
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