Financial Services Partners (FSP) has launched a new initiative which it says is aimed at enhancing engagement with existing financial advisers at the same time as attracting new advisers to the group.
According to FSP chief executive Charles Smith, the new initiative, labelled FSP DNA, is designed to provide financial advisers with an integrated approach to supporting their business development. It covers business building tools, advice processes, Xplan and paraplanning.
"The FSP DNA is about having the right people, the right processes and the right technology in place to help our advisers look great in the eyes of their clients," Smith said.
He said the elements of the FSP DNA which the financial adviser chose to engage with would help define who they were and what kind of business they operated.
He said FSP had set up an financial adviser micro website from their public website to introduce the FSP DNA offer.
"The initial response from advisers has been extremely positive," Smith said. "The new terms have also drawn the interest of advisers outside of Financial Services Partners and we are currently in the process of transitioning four new firms into the group."
