FPA's website garners consumer curiosity
Coming off the back of its Financial Planning Week program, the Financial Planning Association (FPA) has reported a considerable number of individuals accessing its new consumer website.
The week-long initiative was designed to provide Australians with an educational platform to highlight the importance of seeking professional advice, the FPA stated.
In the last week, the portal has received 10,000 hits for its 'Ask an Expert' online forum, over 4,000 hits for its 'Find-a-Planner' directory, and almost 700 hits to the 'Real Life Stories' consumer web page.
Referring to a December 2011 aged care survey from National Senior Australia, FPA chief executive Mark Rantall said that almost half of Australians have made no preparations for getting older.
"If we want to change behaviours and help Australians make better decisions about their financial future, we need to make sure they have access to the right information," he said.
"Having such a large number of visitors to the website in only one week reveals Australians are eager for this information."
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