FPA launches deserving consumer campaign
The Financial Planning Association has begun the rollout of its latest consumer advertising campaign based on the theme – “Everyone Deserves a CFP”.
The campaign is being touted by the FPA as promoting the benefits of financial advice received from a Certified Financial Planner (CFP) with the advertising creative aimed at targeting the key lifestyle goals among 35 to 65-year-olds.
Some of the messaging includes “A CFP helped us save for her future”; “A CFP helped me pay off my home”; “A CFP helped us travel the world”; and “A CFP helped me start my dream business”.
According to the FPA, the campaign will be seen across 51 newspapers and across outdoor advertising in the major capital cities.
Its planning envisages the outdoor advertising would reach over 9.5 million Australians, with the print campaign reaching an additional 2.5million people.
Recommended for you
The director of Ascent Investment and Coaching, Michael Dunjey, has been charged with 33 criminal offences.
Adviser Ratings’ latest financial landscape report finds there is a demographic of advice practices achieving an average revenue of $5 million, with only 3 per cent of practices overall seeing a revenue decline.
The FAAA is calling for regulators to take a partnership approach with financial advisers regarding incoming legislation, rather than treating the industry as “guinea pigs”.
There have been strong numbers of returning advisers this year so far, according to Wealth Data, already surpassing the same period for 2024.
