FPA does its own comparison

Jo-Anne Bloch

In what appears to be a counter measure against the marketing campaign of industry superannuation funds, the Financial Planning Association (FPA) has released its own ‘compare the pair’ advertisements.

The new advertisements show the service industry superannuation funds provide, simply superannuation, alongside a longer list detailing each of the services a financial planner delivers to their clients.

The campaign is phase two in the FPA’s program to promote the value of advice and follows on from the ‘Dazza’ advertisements.

The new promotion has already begun appearing in national, metropolitan and regional newspapers, and will continue until early December.

To accompany the campaign, the FPA has updated its Good Advice website and produced a new educational leaflet, Money Well Spent, which gives potential clients of FPA members some of the key facts surrounding financial advice.

FPA chief executive Jo-Anne Bloch said the new campaign emphasised that financial planning advice went beyond superannuation.

“It covers a wide range of important financial considerations including setting financial goals, savings and investments, managing debt, budgeting, tax planning, protecting against risks and estate planning,” she said.

“The website and leaflet support the messages in the advertising by providing details on the scope of financial planning advice and the different life stages when getting advice can be most beneficial — getting married, having kids, starting a new job, or paying off a mortgage, as well as the more obvious needs at retirement.

“Our aim is to have more people recognise that a financial planner can add real value by helping them to manage their finances to achieve a more comfortable lifestyle — now and in retirement.”

The advertisements can also be viewed online at www.fpa.asn.au.