Elders Financial Planning leverages rural connection

financial advisers dealer group financial advice chief executive

2 September 2011
| By Mike Taylor |
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Elders Financial Planning has revealed the degree to which it is gaining referrals via the rural network provided by the Elders Rural Services Network.

At the same time as this week spruiking the dealer group's growth ambitions, Elders Financial Planning chief executive Helen Lorigan said because the company operated in many of the Elders Network 240 points of presence, it meant people could buy farming products through Elders Rural Services Network, sell or buy houses through Elders Real Estate "and also get referred to one of our financial advisers and continue to deal with a company they know and trust".

Lorigan said Elders Financial Planning had doubled its adviser force across Australia and planned for more expansion over the next two years.

She said recent economic uncertainty had prompted a spike in enquiries from people looking for financial advice to help safeguard their investments.

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