Easton Investments rebrands as Diverger Limited


Easton Investments has announced its rebrand to Diverger Limited, following shareholder approval, to better reflect its culture and growth strategy.
The managing director, Nathan Jacobsen, said in the announcement made to the Australian Securities Exchange (ASX) that the Easton Investments name and brand no longer aligned to the firm’s revenue model or sub-brands.
“The name change to Diverger Limited reflects our growth strategy and sets a direction across all facets of the company that is consistent with the identity and the principles we adhere to,” he said.
“As Diverger, our focus is on partnering with financial advisers and accountants to create positive industry change, pushing beyond the status quo to deliver service options that create more possibilities and greater flexibility for financial advisers and accountants.”
Jacobsen also stressed that the “the unique identities” within the family of its brands – including GPS Wealth, Paragem, Merit Wealth, Knowledge Shop and TaxBanter – would not change.
The new name would apply to the parent company only, aligning the corporate identity and setting the direction for the group as a whole.
Recommended for you
ASIC has banned a Queensland adviser from providing financial services for five years after failing to provide appropriate advice that was in the best interest of his clients.
Minister for Financial Services, Stephen Jones, has said it is not a “backdoor attempt” by the government to allow the new class of adviser to provide full advice.
The financial advice industry has seen a net loss after 10 consecutive weeks of net growth in adviser numbers, according to Wealth Data.
Only 11 per cent of financial advice practices have said they are including crypto products on their approved products lists, according to CoreData.