Dealer groups outsource revenue management

A growing number of practices and dealer groups are outsourcing their revenue management processes as a result of both the industry remuneration debate and the impact of the global financial crisis, according to CommCentral founder and managing director John Brabender.

“Regardless of how a practice or dealer group is remunerated now or in the future, the most important consideration will always be how they receive, manage and disperse their revenue,” Brabender said.

Financial services practices and licensees are entering a new era that requires a greater focus on cost reduction and operational efficiency, he said.

“By outsourcing the non-core business activities, businesses can ... focus their internal resources more effectively and efficiently.”

CommCentral provides dealer group revenue management and distribution services to advisers and referral providers. Brabender said most of the interest in its offerings had come from small to medium-sized practices and boutique dealer groups, with 14 licensees seeking CommCentral’s services this year.