Dazza returns to TV

The Financial Planning Association (FPA) will resume its value of advice advertising campaign, with Dazza and his well-intentioned yet dubious quality financial advice set to return to television screens in April.

The advertising forms part of a three year campaign the FPA launched last September, which included television, print and website advertising along with a 20-page consumer brochure that contained easy to understand information on financial planning, including what questions to ask a planner.

FPA chief executive officer Kerrie Kelly said the new round of advertising would continue to promote the value of financial planning and particularly the need to see a planner who is a member of the FPA.

“Television advertising will be focused on pay-TV channels, which extend across our target audience in metropolitan and regional Australia. Online and selective newspaper advertising will strengthen the campaign’s reach further,” she said.

Kelly said independent research and informal feedback had shown over a third of investors surveyed had seen the Dazza TV and print advertisements.

Of those who had seen the advertisements, 52 per cent said they intended to see a financial planner. This compared with only 37 per cent of investors who had not seen the advertisement.

“The campaign is arresting and memorable; and, most important, it is encouraging more Australians to visit a financial planner. People who have seen the advertisements are left in no doubt as to its key message — seek advice from a professional financial planner who is an FPA member,” Kelly said.

“Many Australians are keen to know more about financial planning and how to find a good planner. The evidence is the hits we’re getting on the FPA’s Good Advice website, Find a Planner service, and requests for the brochure, Good Advice for Peace of Mind,” she said.

A telephone poll of 200 people who had requested Good Advice packs found 60 per cent were very likely to arrange to see a financial planner.