CountPlus expands SMSF services with new acquisition
CountPlus has announced the $9 million acquisition of Accurium from Challenger to expand its core service delivery to accounting firms and self-managed super funds (SMSFs) across Australia.
Under the terms of the deal, CountPlus would hold an 85% shareholding in Accurium with key management personnel holding 15%. Douglas McBirnie would become managing director of Accurium and all current serving team members would be retained by the business.
Matthew Rowe, CountPlus chief executive and managing director, said the firm had a strong platform to leverage the CountPlus competitive advantage within the accounting and SMSF administration service sector in Australia.
The move followed an earlier announcement of a 51% acquisition of Wealth Axis, a paraplanning, technology and administration services business and would be the second transaction under the firm’s ‘core-related’ strategy.
“Accurium sits naturally within our network and has a subscriber base of some 3,000 accounting firms and 11,000 SMSF professionals who require the efficiencies of online, automated actuarial certification and supplementary education and technical services,” Rowe said.
“The Accurium business is an online service provider, is highly automated, using proprietary actuarial calculators. It is technology-enabled with an ability to scale up as an ageing population transition their SMSF’s to retirement phase. Accurium estimates the current addressable market for SMSF Actuarial certificates is circa 140,000 funds.”
Recommended for you
With regional and rural suburbs exhibiting high spare capacity to invest, Money Management speaks to three regional advisers on the opportunities beyond the major cities and the importance of a strong network.
Platform consolidation is expected to accelerate among financial advisers this year, as software company Finura pinpoints which two platforms are set to be the winners, thanks to this trend.
The software provider has made several appointments in its APAC wealth propositions team, with a focus on driving growth across digital advice, Xplan and strategic partnerships.
The platform has announced it plans to close its Xplore managed discretionary account service in 2026 which holds $2 billion in funds under administration.