Certainty Advice creates ethical advice certification
Certainty Advice Group has launched what it claims is the first certification mark for ethical financial advice in Australia.
The mark certifies advisers who adhere to common approaches of how value is determined for clients, how clients are engaged and re-engaged every year, and how advice is priced without conflict.
Certainty Advice Group managing director, Jim Stackpool, said: “Since 2005, we have always had a simple objective. Consistent and methodical delivery of comprehensive and ethical advice without any real or perceived conflict or incentives”.
“So by creating this new certification mark – called Certainty Advice – we are certifying our approach to not only make it accessible to more advisers, but more Australians,” he said.
Stackpool said he believed that while the new certification would take some time to take hold in the financial advice world, it would deliver comprehensive and ethical value for more Australians every year.
“It’s not for every adviser, but I do believe this form of financial advice will be more accepted by most Australians by 2030.”
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