Centrepoint Alliance enters partnership with SuperConcepts



Centrepoint Alliance has announced a service partnership with self-managed superannuation fund (SMSF) solution provider SuperConcepts.
This will provide access to SMSF administration solutions to over 550 licensed advisers and 200 self-licensed practices who use Centrepoint Alliance.
They will also have access to educational and technical support services and enterprise SMSF software, SuperMate.
Centrepoint Alliance chief executive, John Shuttleworth, said: “Our professional adviser network provides financial advice to circa 14,000 SMSF clients. The partnership with SuperConcepts provides support to our firms advising on SMSF with leading technology, education and administration solutions that will provide positive outcomes for our clients.
“We support our financial advisers with arrangements that can leverage our scale, best of breed technology and on the ground training.”
Matthew Rowe, chief executive of SuperConcepts, said: “We are excited to support the financial advisers and team at Centrepoint with leading technology and services for their SMSF clients. Our mission is to simplify SMSF so more Australians can control their super, so working with a quality business like Centrepoint is another step forward in achieving this goal.”
SuperConcepts provides SMSF administration, compliance and technology solutions to advisers, accountants and individual investors. It was formerly owned by AMP but was sold to private equity firm Pemba Capital Partners in July 2023, which saw former Countplus chief executive Rowe take over as managing director and CEO from Grant Christensen.
At the time of the sale, AMP received an upfront cash consideration of approximately $8 million, subject to post-completion adjustments.
In its annual general meeting on 15 November, Centrepoint Alliance said it is seeking to grow its licensed, self-licensed and salaried advisers.
Shuttleworth said: “The message I want to provide is we are just getting started. Our growth strategy is focused on margin expansion and annuity revenue, enabled by our strong distribution network of 1,374 advisers.
“Our licensee business is well-positioned to capture more advisers in the market. With market-leading offerings in both licensed and self-licensed, we will benefit from the recent M&A activity which has historically created an environment of increased switching and an opportunity for recruitment.
“Having acquired and successfully integrated Financial Advice Matters, we are seeking to grow the salaried advice business organically and through further acquisitions. This business currently represents 30 per cent of our earnings and acquiring the right businesses at the right price will create significant future earnings growth.”
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