CBA addresses platform concerns

platforms dealer groups chief executive commonwealth bank

17 February 2005
| By Craig Phillips |

The Commonwealth Bank of Australia has moved swiftly to address service level concerns of dealer groups using its newly acquired Symetry platform as the bank attempts to hold on to $1.4 billion in funds under administration in the vehicle.

Just over a month after acquiring the platform from Perpetual and a collective of underlying shareholders, CBA has had to respond to adviser trepidation about Symetry’s services standards, with the bank already making some initial enhancements to the platform, centralising its administration in Melbourne, setting up an end user think-tank, and appointing a new chief executive.

However it appears Symetry and its new head Tony D'Alessandro will have their work cut out.

According to Western Pacific chief executive Geoff Pritchard, whose group sold its 20 per cent stake in Symetry to the bank in late December and has $650 million in the platform, CBA inherited a number of legacy issues.

“Platforms can make a lot of promises and while we are very pleased CBA has bought Symetry and we have no doubt that service levels will improve immeasurably, they still have a huge amount of catching up to do,” Pritchard said.

D'Alessandro, who took over from Don Clifton on December 21 when the deal was signed, said the bank was well aware of the issues after meeting with dealer groups on January 21 and 22.

“What we had was the manufacturer (Avanteos) and the promoter (Symetry) essentially double handling and there was no direct relationship between the manufacturer and the adviser, and advisers were finding this frustrating when they had issues that needed addressing.

“They have given me an action document that will be dealt with through our development board - they have given me time and we are now looking at a number of things, such as pricing,” D'Alessandro said.

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