BT rolls out Premier service for top advisers
BT Financial Grouphas launched Premier Adviser Services (PAS) - a selective support initiative for non-aligned advisers it has a strong relationship with - in a bid to bolster fund flows across several business areas.
The selection criteria has yet to be confirmed, however BT head of distribution Chris Freeman says the group is essentially looking to enhance its services to those advisers seeking to do business with it.
“We haven’t worked out the membership or the eligibility criteria yet as it’s more a case of segmenting our customer base at the moment. Some advisers will qualify for Premier Adviser Services and others will also be invited to our annual conference,” Freeman says.
Freeman estimates membership to PAS will be made available to about 1,000 advisers with approximately 100 of these being invited to the PAS annual conference.
“We want to form solid relationships with those advisers that want to work with us. The bottom line is we’re wanting to work with people [advisers] across our total product range,” he says.
Freeman says this range spans asset management, BT wrap products, corporate super, margin lending and any of the group’s banking products.
The whole initiative is a reformulation of a scheme that operated under the former Rothschild banner.
“Rothschild used to do this and we had the opportunity to review the whole process and thought it was a good way to enhance our commitment to servicing advisers.”
Freeman says PAS will be also accessible to Westpac aligned advisers, which already have access to specialist business development and practice management services within the group.
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