BT launches new campaign
Westpac’s BT has launched a new brand campaign aimed at creating greater awareness of the company and what it does.
The new campaign, launched last Sunday, is intended to shift the focus from BT’s products to the needs of customers, promoting the company as being accessible to all Australians for super, investment, insurance and advice.
The multi-million dollar campaign is being run across all major TV networks and includes sponsorship of Channel 10’s ‘Masterchef’.
BT Financial Group chief marketing officer Mark Murray said the campaign was intended to encourage Australians not only to hope for the best but to prepare for it now.
“People know they need to do something, but knowing where to start is the difficulty,” he said.
The campaign features TV advertisements that are set in a positive future and work backwards to the current day.
Recommended for you
While the number of advisers switching tends to tick up at the end of the year, Padua Wealth Data reveals which business model sees the most adviser loyalty.
Private credit, auditor misconduct and super trustees have been listed among ASIC’s priorities as the regulator unveils its top focus points for the coming year.
Melbourne-based investment manager Woodbridge Capital has appointed an origination director for south-east Queensland, strengthening its foothold in the region as part of its national expansion strategy.
Barings has appointed a new head of Asia Pacific to succeed Duncan Robertson, who will retire after almost two decades with the firm.
