Bigger is better

financial planning business chief executive officer

12 June 2008
| By George Liondis |
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Phil Butterworth

DKN Financial Group equity partner and financial planning firm MW Planning has acquired the Melbourne-based Bigger Accounting and Bigger Financial Planning businesses.

Bigger Accounting has an established fee base largely focused on small to medium enterprise clients and a strong relationship with the financial planning arm.

DKN chief executive officer Phil Butterworth said the key to the deal was the strong alignment between the business principals.

“The MW Planning business model has been developed with the objective of creating a significantly sized financial planning business through acquisition,” he said.

“It is a strategy designed for principals who are three to five years from retirement [and] allows them to take cash off the table today whilst also participating in the future of the business.”

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