BetaShares' ETF products increase market penetration

ETFs investment trends platforms dealer groups

30 August 2012
| By Staff |
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BetaShares has claimed greater penetration into the advice space for its exchange-traded fund (ETF) products.

The company said this week that so far this year there had been 54 counts of BetaShares ETFs being placed on approved product lists across 19 dealer groups and a further 26 ETFs were now available for advisers across nine platforms.

Commenting on the developments, BetaShares head of investment strategy Drew Corbett said ensuring ETFs were on platforms and APLs represented an important step forward for the ETF industry as it continued its growth trajectory.

“We have seen the adviser adoption of ETFs increasing over the last few years, but hesitation still exists with planners,” he said.

In the BetaShares/Investment Trends ETF Report conducted in December 2011, the most commonly cited problem encountered with ETFs among planners was the lack of third party research (28 per cent), as well as particular ETFs not being available on platforms (15 per cent).

“Early in 2012, BetaShares invested in hiring some experienced and dedicated resources, and since then has prioritised working with dealer groups, platforms and research houses to ensure its funds are understood,” Corbett said.

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