AXA moves to regain leading position

AXA insurance

AXA has appointed a new head of group insurance as part of a push to regain a leading position in the financial protection market, it announced today.

Robert Bergin will take the role of head of group insurance after the previous head, Stephen Rosengren, took on the role of head of individual life.

Last month, AXA announced it would invest more than $30 million over the next three years to take advantage of growth in the financial protection market.

“There will be an increasing focus from human resources consultants, brokers and employers on insurance as a key employee benefit and a real differentiator in this tight labour market,” Bergin said.

Bergin said the key to AXA’s Group Insurance offer would be maintaining a strong position with product, service and relationships in the intermediated market.

“Our first objective is to maintain and then grow our market share,” he said.

AXA said it would focus on managing and responding to key distribution relationships, particularly in its master trust distribution network.

Bergin joins AXA after recent stints at ING as the head of employer superannuation sales and Asgard as the national distribution manager of business superannuation.

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