Aust Unity signs up with Telstra
Australian Unity has stepped up its direct distribution efforts with the announcement it is to offer insurance through Telstra’s Web site.
Australian Unity has stepped up its direct distribution efforts with the announcement it is to offer insurance through Telstra’s Web site.
The deal is the first of several e-commerce partnerships with major portals that the financial services and healthcare group plans to form.
Through its partnership with Telstra, Australian Unity is offering home and contents insurance and health insurance through the telstra.com web site.
With on-line sales of insurance at its own web site comprising about 30 per cent of new business in the past quarter, Australian Unity wanted to boost on-line access to its insurance products.
Australian Unity group managing director Mark Sibree says by reaching an agreement to offer products through telstra.com, the group ensured it would gain exposure to one of Australia's big-gest on-line audiences.
"Insurance is an integral part of financial services - the most popular category for customers on-line," Sibree says.
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