ANZ to invest into promotion of Wealth division
ANZ has confirmed its plans to invest into the marketing activities promoting the ANZ Wealth brand, but there are no concrete plans to rebrand OnePath.
Asked to comment on suggestions that its investment, insurance and superannuation business - OnePath - was going to be rebranded as ANZ Wealth, the bank said it had “no concrete plans” to do so, despite regularly considering many branding strategy proposals and ideas across the business.
“ANZ Wealth is the overall division name we use globally, while OnePath is an external customer brand that is utilised to distribute offerings through financial advisers,” the bank’s spokesperson said.
OnePath was initially established 130 years ago and was then known as Mercantile Mutual. The 1980s saw ING acquire the company and rebrand it as ING Australia in 2001.
In late 2009, ANZ bank fully acquired ING Australia and launched a new brand for the business - OnePath - in 2010.
“Wealth management is a key priority for ANZ and a strategic growth opportunity.”
The bank said it remained committed to its specialist wealth businesses that cover insurance, superannuation, investment and advice offered through the ANZ, OnePath, E*TRADE, RetireInvest, Millenium3 and FSP brands.
Recommended for you
A former Victorian financial adviser has been sentenced after stealing $4.4 million from clients, family and friends to feed his “raging gambling addiction”.
Advice licensee Centrepoint Alliance has acquired the financial advice book of superannuation fund Brighter Super and will become the preferred partner to provide advice to its members.
The association has expressed its support for the Opposition’s commitment to making financial advice a “national priority”, alongside its bold target of reaching 30,000 advisers.
Australian investors are increasingly turning to financial advisers as their top source of information, with more than a third using them for investment guidance.
