AMP signs on with InvestmentLink

financial planners chief executive

Electronic transaction platform provider InvestmentLink has won overAMP Financial PlanningandHillross Financial Servicesto use its e-Portfolio service, raising its market share by 10 per cent.

The deal with AMP and Hillross will add 1500 advisers to the e-Portfolio platform, and takes InvestmentLink’s total client base to more than 6000 planners and 800,000 investor accounts, which InvestmentLink claims further cements it as the industry standard for consolidated managed fund data.

“AMP and Hillross joining is certainly a big endorsement of our service. Up until now, AMP has never been a part of the InvestmentLink camp,” InvestmentLink chief executive Peter Phillip says.

The e-Portfolio system will be fully integrated into AMP’s online reporting platform, gathering all of a client’s investments across different fund managers and consolidating them for financial planners in the one report.

AMP and Hillross now joinCount Wealth Accountants,Colonial Financial Planning, TD Waterhouse andMacquarie Strategic Financial Planningas groups which have taken up e-Portfolio.

InvestmentLink started nine years ago as a co-op between fund managers in an effort to standardise an information exchange service, and was bought out by CPS Systems in 1997.

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