AMP introduces new logo
AMP has launched a new logo following its merger with AXA Asia Pacific’s Australian and New Zealand businesses.
“The new logo is a modern, highly differentiated identity for the new AMP, representing the promise, energy and dynamism of the merged company,” said AMP chief executive Craig Dunn.
He said research that sought the views of advisers, planners and employees revealed that there was a desire for a symbol of change to demonstrate commitment to building the new AMP. The last change to AMP’s logo was in 1988. AXA introduced its logo to Australia in the same year as part of AXA SA’s global brand, which replaced the National Mutual logo.
The roll-out of AMP’s new logo, named the AMP ‘spark’, would happen progressively from September, AMP stated.
Recommended for you
Insignia Financial has issued a statement to the ASX regarding a potential bid from a third global private equity business to acquire the firm.
More than 30 advisers fell off the FAR during the Christmas and New Year period, according to Wealth Data, with half of these coming from licensee giant Entireti.
With next-generation heirs unlikely to retain their family’s financial advisers after receiving an inheritance, Capgemini has explored how firms can work with younger generations to maintain a relationship.
The use of technology and data analytics will be a way for advice firms to grow in 2025, according to Adviser Ratings, with those who are using it successfully reporting 10 per cent higher profit margins.
