AIG Life brand makes way for AIA
As flagged some weeks ago, AIG Life has dropped its name in favour of AIA Australia Limited, effective today.
The move is part of a broader AIA Group re-branding initiative in which it is looking to distance itself from AIG, which has suffered significant brand damage during the financial crisis and is selling its interest in the AIA Group.
AIA Group is the parent company of AIG Life. A statement from the Australian arm of the business said the move was in alignment with the rest of the AIA Group across the Asian region. The new brand identity is a “symbolic representation of the AIA Group’s future separation from AIG”, the group said.
AIA Australia deputy managing director Paul Carson said the group’s aim is to make the re-branding exercise “as seamless as possible for all stakeholders” and minimise disruption to clients. The group said it is in close consultation with its institutional partners to assist with the transition.
Mark Wilson, AIA group chief executive officer and president, said the group’s new logo, which depicts a mountain, “retains strong links with our past while looking to the future".
Recommended for you
Net cash flow on AMP’s platforms saw a substantial jump in the last quarter to $740 million, while its new digital advice offering boosted flows to superannuation and investment.
Insignia Financial has provided an update on the status of its private equity bidders as an initial six-week due diligence period comes to an end.
A judge has detailed how individuals lent as much as $1.1 million each to former financial adviser Anthony Del Vecchio, only learning when they contacted his employer that nothing had ever been invested.
Having rejected the possibility of an IPO, Mason Stevens’ CEO details why the wealth platform went down the PE route and how it intends to accelerate its growth ambitions in financial advice.
