AIA extends platform presence

platforms advisers chief executive

29 August 2014
| By Mike |

Big insurer, AIA Australia has expanded the number of platforms on which its Priority Protection insurance range will be available to advisers and consumers. 

The company announced that its AIA Vitality product was now available on the following platforms  -  

Asgard, HUB24, LifeFocus, Personal Choice Private, PowerWrap, Portfolio Care, and netwealth, and that it would be available via the IOOF Pursuit platform later this year. 

AIA Australia chief executive, Damien Mu, said the integration of AIA Vitality with PPPI on the platforms would allow more advisers to purchase it through their preferred platform. 

“We know that platforms are becoming an increasingly popular business channel for advisers to write risk, so we’ve got to make sure we tailor our products accordingly,” he said. 

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