AFA planning 'consumer-centric' conference


The Association of Financial Advisers (AFA) has signaled it is devising a "consumer-centric" program for its October national conference on the Gold Coast.
AFA chief executive Brad Fox said the conference would be focused on client best interests and the building of a bridge between the pre-Future of Financial Advice (FOFA) world and the way planners and advisers will have to operate in the new post-FOFA environment.
AFA conference committee chairman Steve Crawford said that in the past the conference had focused on adviser education and particular types of advice and products.
"This year we are focusing conference streams on the types of consumers and their specific needs, and then providing education to advisers that will help them meet those needs. It's a subtle, but very important distinction," Crawford said.
He said the conference program would therefore feature four client-centric streams — Generations X and Y, pre-retirees, retirees and small business owners.
As in previous years, there will also be a stream specifically for licensees, Crawford said.
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