Advisers' platform loyalty wanes


Netwealth has again emerged as the preferred investment platform for financial advisers, but neither it nor other platform providers should get too relaxed in circumstances where advisers are demonstrating less platform loyalty and a willingness to change providers.
That is the bottom line of new research released by Investment Trends which had shown that 29% of planners had stopped placing new business on a platform and increased their switching activity.
The research also pointed to some changes with respect to advice software with AdviserLogic taking the laurels in terms of adviser satisfaction ahead of Midwinter and Xplan.
Investment Trends research director, Recep Peker, said the company’s research suggested platform relationships were being challenged by the twin headwinds of the Royal Commission and the global pandemic.
“Not only has platform switching reached a post-Global Financial Crisis high, planners are also broadening the range of platforms they use,” he said. “The average planner uses 2.6 platforms each, reversing the consolidation seen in the last two years (up from 2.3 in 2018 and 2.1 in 2019).”
“In the face of pandemic-induced market volatility, financial planners are relying heavily on platforms for high quality service and support, with minimised service disruptions,” he said.
Peker said the research showed that, industry wide, planners were generally satisfied with the support provided by their platforms through the COVID-19 pandemic (77% rated it as ‘good’ or ‘adequate’), but there was room to improve since almost a quarter (23%) were dissatisfied.
He said the pandemic and associated lockdown had transformed the way financial planners communicated and engaged with the clients, further accelerating their adoption of digital tools.
In terms of adviser satisfaction with platforms, the Investment Trends research once again placed Netwealth at number one, followed by HUB24, CFS FirstChoice, BT Panorama and Macquarie Wrap.
Recommended for you
Net cash flow on AMP’s platforms saw a substantial jump in the last quarter to $740 million, while its new digital advice offering boosted flows to superannuation and investment.
Insignia Financial has provided an update on the status of its private equity bidders as an initial six-week due diligence period comes to an end.
A judge has detailed how individuals lent as much as $1.1 million each to former financial adviser Anthony Del Vecchio, only learning when they contacted his employer that nothing had ever been invested.
Having rejected the possibility of an IPO, Mason Stevens’ CEO details why the wealth platform went down the PE route and how it intends to accelerate its growth ambitions in financial advice.