Advisers keen to jump on social media wagon
There is growing demand from financial advisers to learn how to implement social media into their businesses and use it as a business tool, according to TAL.
The life insurance company said that with 89 per cent of Australians using the Internet and 74 per cent using smartphones, advisers knew incorporating social media into their business was essential.
TAL general manager, retail distribution, Niall McConville said 75 per cent of advisers used at least one social network to expand their business.
"Advisers are evolving their businesses from traditional ways of generating leads and referrals, and incorporating social media and other new technologies to engage their clients," McConville said.
"Working on your business is as important as in your business, advisers know this — particularly as they begin to work with younger generations whose lives are intrinsically linked to social media."
The comments came as TAL announced it had partnered with global agency, We Are Social, to create adviser-specific social media webinars to help advisers apply best practice social media strategies to connect with existing and potential new clients.
Each webinar had capacity for 200 advisers, with three webinars held so far.
"To meet adviser demand, we will provide advisers with more social media sessions early next year plus an intensive LinkedIn Master Class," McConville said.
"Further, we will have follow-up face-to-face sessions to cement the webinar learnings in addition to providing a comprehensive post-engagement toolkit for advisers."
AUTHOR
Malavika Santhebennur
Recommended for you
ASIC has released the results of its first adviser exam to be held in 2025, with 241 candidates attempting the test.
Quarterly Wealth Data analysis has uncovered positive improvements in financial adviser numbers compared with losses in the prior corresponding period.
Holding portfolios that are too complex or personalised can be a detractor for acquirers of financial advice firms as they require too much effort to maintain post-acquisition.
As the financial advice profession continues to wait on further DBFO legislation, industry commentators have encouraged advisers to act now in driving practice efficiency.
