Advisers keen to jump on social media wagon
There is growing demand from financial advisers to learn how to implement social media into their businesses and use it as a business tool, according to TAL.
The life insurance company said that with 89 per cent of Australians using the Internet and 74 per cent using smartphones, advisers knew incorporating social media into their business was essential.
TAL general manager, retail distribution, Niall McConville said 75 per cent of advisers used at least one social network to expand their business.
"Advisers are evolving their businesses from traditional ways of generating leads and referrals, and incorporating social media and other new technologies to engage their clients," McConville said.
"Working on your business is as important as in your business, advisers know this — particularly as they begin to work with younger generations whose lives are intrinsically linked to social media."
The comments came as TAL announced it had partnered with global agency, We Are Social, to create adviser-specific social media webinars to help advisers apply best practice social media strategies to connect with existing and potential new clients.
Each webinar had capacity for 200 advisers, with three webinars held so far.
"To meet adviser demand, we will provide advisers with more social media sessions early next year plus an intensive LinkedIn Master Class," McConville said.
"Further, we will have follow-up face-to-face sessions to cement the webinar learnings in addition to providing a comprehensive post-engagement toolkit for advisers."
Recommended for you
The FSCP has announced its latest verdict, suspending an adviser’s registration for failing to comply with his obligations when providing advice to three clients.
Having sold Madison to Infocus earlier this year, Clime has now set up a new financial advice licensee with eight advisers.
With licensees such as Insignia looking to AI for advice efficiencies, they are being urged to write clear AI policies as soon as possible to prevent a “Wild West” of providers being used by their practices.
Iress has revealed the number of clients per adviser that top advice firms serve, as well as how many client meetings they conduct each week.