Advisers keen to jump on social media wagon
There is growing demand from financial advisers to learn how to implement social media into their businesses and use it as a business tool, according to TAL.
The life insurance company said that with 89 per cent of Australians using the Internet and 74 per cent using smartphones, advisers knew incorporating social media into their business was essential.
TAL general manager, retail distribution, Niall McConville said 75 per cent of advisers used at least one social network to expand their business.
"Advisers are evolving their businesses from traditional ways of generating leads and referrals, and incorporating social media and other new technologies to engage their clients," McConville said.
"Working on your business is as important as in your business, advisers know this — particularly as they begin to work with younger generations whose lives are intrinsically linked to social media."
The comments came as TAL announced it had partnered with global agency, We Are Social, to create adviser-specific social media webinars to help advisers apply best practice social media strategies to connect with existing and potential new clients.
Each webinar had capacity for 200 advisers, with three webinars held so far.
"To meet adviser demand, we will provide advisers with more social media sessions early next year plus an intensive LinkedIn Master Class," McConville said.
"Further, we will have follow-up face-to-face sessions to cement the webinar learnings in addition to providing a comprehensive post-engagement toolkit for advisers."
AUTHOR
Malavika Santhebennur
Recommended for you
Advisers at DOD Bookkeeping, which received an $11 million penalty last week, received as much as 40 per cent of their remuneration via a bonus when clients purchased a property via a SMSF, according to court documents.
Private wealth manager Escala Partners has launched an end-to-end investment platform to strengthen its alternatives capability as clients seek sophisticated vehicles.
Perpetual Wealth Management has hired two advisers from Ord Minnett as part of five hires, just weeks after the rival firm announced it had picked up six from Perpetual Private.
ASIC has cancelled the AFSL of a Perth financial services firm following payments to its clients by the Compensation Scheme of Last Resort after a failed managed investment scheme.
