Advice firms to operate under Shadforth brand name

Shadforth Financial Group will be spreading its name as 12 separate advice firms currently part of the Shadforth Group switch their individual business names to that of the Shadforth brand name.

From July 1, the 12 individually named companies, which in April last year merged to become the Shadforth group of companies, will display the Shadforth brand name.

The companies are currently known as The Money Managers, Keysbrook Financial Services, Arnheim Gillard, Gannon Growden Schonell and Guest McLeod, together with Heraud Harrison, Douglas Wenck, Ellwood Barry McPherson, Kilkenny Rose, Taylor Shadforth, Shadforths Limited and Haintz Financial Service.

Some of the companies will also merge as part of the process while others will simply switch to the Shadforth brand, according to Shadforth chief executive Tony Fenning.

Although companies such as Haintz Financial Services will be giving up the title it’s operated under for around 20 years, the move is seen as one that will grow the business, Haintz Financial Service private client adviser David Haintz said.

As individual companies, there was a lot of “good will and history”, however, removing those legacies will give them a chance to grow, Haintz said.

Fenning said the individual companies had great client relationships, however, keeping up-to-date with an abundance of industry changes meant many advisers within the individual companies had drifted away from giving advice and had taken on managerial roles.

“Resources were being lost,” Fenning said.

Operating under a single brand would put “the key people back in front of the clients”, Fenning said.