ABN AMRO Morgans in advanced discussions with RBS to rebrand

17 March 2009
| By Benjamin Levy |

ABN AMRO Morgans is in advanced discussion with the Royal Bank of Scotland (RBS) to rebrand the company after ABN AMRO was rebranded under the RBS name yesterday.

David Codey, the director of adviser and marketing services, said the company would be rebranded as RBS Morgans. RBS holds a 50 per cent ownership in the company. There are no plans to increase RBS’s stake in the company, Codey said.

ABN AMRO in Australia was rebranded yesterday as part of a global integration process. The company will be known as RBS Australia.

ABN AMRO was bought by RBS in late 2007, and RBS took full ownership of the company in 2008. Its Sydney office will be one of six business hubs for RBS.

Stephen Williams has been appointed country executive of RBS Australia.

ABN AMRO Morgans was named dealer group of the year in the 2008 Money Management/CoreData dealer group of the year.

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