Saxby Bridge wins over accountants
Saxby Bridge Financial Planning has beaten out a number of planning groups including Count Wealth Accountants to supply financial planning information to members of the National Institute of Accountants (NIA).
Saxby Bridge Financial Planning has beaten out a number of planning groups including Count Wealth Accountants to supply financial planning information to members of the National Institute of Accountants (NIA).
Under the terms of the deal, to be launched in early August, members of the NIA will be able to access Saxby Bridge’s research and compliance information through a free call number for up to 15 minutes.
Beyond this time limit, advice will be provided to NIA members at a negotiated rate. Saxby Bridge Financial Planning general manager Phillip Dally says the deal aims to service those industry accountants who are not members of the main accountancy bodies and work outside of private practice.
“This is a technical hotline for those accountants who act as a financial controller for instance, and will provide information but not advice on issues such as redundancy or financial planning,” Dally says.
“We will provide this advice to NIA members, and their employees and associates on a referral basis.”
In return for providing the free call access, Dally says Saxby Bridge will gain access to NIA members and clients associated with them without competing against the accountants.
“This was a subtle way to avoid competition, as 75 per cent of these accountants are not Accountancy Practices out there building businesses and providing financial advice as certified and chartered accountants,” Dally says.
Saxby Bridge will also sponsor conferences for NIA members and their clients. Dally says resources for this service are coming off the back of Saxby Bridge’s own inhouse capabilities which already supports some one hundred advisers and over 20,000 clients on financial services.
The NIA currently has about 12,000 members with over three quarters of them employed as accountants within companies or groups and outside private practice.
NIA chief executive officer Neil Marshall says the service will sit alongside a legal, human resources and industrial relations and soon to be launched tax information service which the NIA has sourced through other groups.
AUTHOR
Jason Spits
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