Financial planning becomes a political battleground

industry super network financial planning commissions insurance government and regulation research and ratings industry funds financial planning industry roy morgan life insurance government chief executive BT

14 September 2011
| By Mike Taylor |
image
image
expand image

The use by Industry Super Network (ISN) of research and surveying organisations to help prosecute its agenda with respect to financial planning represents the transfer of long-standing political campaign techniques to the financial services arena.

Retaining reputable research and surveying companies to undertake a project to a specific brief is not an inexpensive exercise. Companies such as Newspoll, Roy Morgan, Rice Warner and even Rainmaker do not come cheap.

In the past four years, the Industry Super Network (ISN) has used each of the aforementioned research and surveying organisations to undertake projects the results of which have been utilised in prosecuting the ISN’s agenda with respect to the financial planning industry.

On each occasion, once the research results have been provided to the ISN they have been disseminated to the media and various industry stakeholders in a fashion which has, more often than not, caused a good deal of consternation in the financial planning community.

Such was the case last week when ISN chief executive David Whiteley used research his organisation had commissioned from Rainmaker to claim $3 billion was paid in commissions by retail superannuation fund members last year – something which would justify the Government legislating to tip them all into no-commission MySuper arrangements.

Putting aside the aggravation inflicted on financial planners, the ISN’s expenditure on research and the statements thereafter issued by Whiteley have to be seen for what they really are – the transfer of long-standing political campaign techniques to the financial services arena.

The strategy of commissioning highly specific research from reputable companies and utilising it to underpin a particular agenda has been the stock in trade of lobbyists and political operatives for decades. The reputation of the research or surveying company delivers an aura of credibility, while a close examination of the findings speaks volumes about the brief to which they worked.

The cost of such exercises normally limits the degree to which they are utilised. The number of times the ISN has commissioned such research suggests it feels no such financial constraints.

If it costs a good deal of money to commission the research, then arguably, it can cost both time and money to appropriately counter the conclusions which are then reached.

Take, for instance, the recent Roy Morgan (Retirement Planning Report) commissioned by the ISN which stated that 72 per cent of retail super fund members did not have regular communication with their adviser and asserted that “the vast majority of these members are likely to be paying ongoing advice fees or commissions”.

It might have been counter-argued that these findings are misleading, simply because advice sought and fees paid are discretionary and contemporary retail products such as BT Super for Life, Colonial First State’s FirstChoice, and AMP Flexible Super do not have commission structures.

Those who closely examined the Rainmaker research might just as easily have pointed to the fact that had the scope of its research been extended, it might have referenced the manner in which industry funds were remunerated when large group life insurance mandates are awarded.

Research and surveying companies are like barristers. They carry out their task consistent with their terms of engagement and a brief dictated by their client.

Homepage

Read more about:

AUTHOR

Recommended for you

sub-bgsidebar subscription

Never miss the latest news and developments in wealth management industry

MARKET INSIGHTS

Completely agree Peter. The definition of 'significant change is circumstances relevant to the scope of the advice' is s...

3 weeks 6 days ago

This verdict highlights something deeply wrong and rotten at the heart of the FSCP. We are witnessing a heavy-handed, op...

1 month ago

Interesting. Would be good to know the details of the StrategyOne deal....

1 month 1 week ago

Insignia Financial has confirmed it is considering a preliminary non-binding proposal received from a US private equity giant to acquire the firm. ...

1 week 5 days ago

Six of the seven listed financial advice licensees have reported positive share price growth in 2024, with AMP and Insignia successfully reversing earlier losses. ...

1 week ago

Specialist wealth platform provider Mason Stevens has become the latest target of an acquisition as it enters a binding agreement with a leading Sydney-based private equi...

1 week ago