Choice drives employer decision-making

superannuation funds association of superannuation funds superannuation fund members financial advice financial adviser

10 January 2006
| By Mike Taylor |

Consolidation of superannuation fund accounts driven by the new choice of superannuation fund regime has delivered a net benefit of more than $10 million to Mercer Human Resources Consulting.

Mercer’s country leader for Australia and New Zealand David Anderson told the annual Association of Superannuation Funds of Australia national conference in Melbourne that consolidation was proving to be one of the most significant positives so far to emerge from the new choice regime.

Discussing the importance of administration in the new choice of fund environment, Anderson said that in moving to deal with the new choice regime, superannuation funds were moving further and further into the retail arena.

“A definite convergence is occurring in the market and funds are moving into retail via the services they are offering through their call centres, financial education programs and the provision of financial advice,” he said.

Anderson said that recent Mercer research suggested that the provision of financial advice was something that was being demanded by superannuation fund members.

“In 2005, the biggest unfilled gap with respect to member needs is advice from a financial adviser,” he said. “Many superannuation funds are now moving to fill that gap.”

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