Asgard's Infinity eWRAP tops $1 billion


Asgard's Infinity eWRAP has surpassed $1 billion in funds under management in less than 6 months since launching.
Asgard platforms head of product Kelly Power said Infinity's point of difference was in only charging clients for the features they used.
"Advisers have told us they want a flexible and seamless platform solution that makes it easy to combine the traditional managed fund proposition with equities, ETFs, SMAs and insurance," Power said.
The flexibility of the product allows advisers to expand their client base and add features when client's needs change, according to Power.
She said advisers could customise the product to service new and diverse segments such as self-managed super funds and Generation Y clients.
"Infinity is fully featured but you only pay for what you use, making it a very attractive solution for a range of clients, particularly those with low balances or specific investment needs.
"Reaching the important $1 billion milestone in less than 200 days since launching in October reflects the strength of the Infinity offering," Power said.
Recommended for you
Fund managers may be operating in a squeezed environment, but a salary guide shows they are willing to pay up for specialist talent to diversify their fund range.
Reach Alternative Investments has entered into a strategic partnership with Russell Investments to bolster its wholesale private markets offering for financial advisers and investors.
Boutique investment consulting and research house Genium Investment Partners has announced a senior appointment to drive further growth in its research ratings business.
Nuveen has appointed a global head of estate, a successor to Chris McGibbon who steps down after almost 25 years.