Industry funds launch new ad campaign
|
|
The Industry Super Network has announced the launch of a new advertising campaign, a successor to its long-running 'compare the pair' series.
It said the new campaign would be focused on the key message that industry funds are run only to benefit members, not shareholders, and will use the song 'From Little Things, Big Things Grow'.
Commenting on the new campaign, Industry Super Network executive management David Whiteley said the campaign was aimed at illustrating that there was an industry super fund for every type of worker, shifting the perception that industry funds were only for specific types of industries, especially blue collar workers.
He said the 'compare the pair' and Bernie Fraser advertisements would retain an important place in the new campaign.
AUTHOR
Mike Taylor
Recommended for you
Money Management examines the share price of financial advice licensees over one year to 31 March, with M&A actions in the final quarter having a positive effect for two licensees.
A $3.5 million settlement for victims of Melissa Caddick has been approved by the Federal Court following an initial agreement last December.
The Reserve Bank of Australia has delivered its first rate decision since the introduction of a new board structure last month.
Digital advice provider Otivo has launched an interactive tool, powered by artificial intelligence and Otivo’s own advice engine, to help answer client questions.
